Vas Frolik Logo

Designing digital experiences that transform and evolve your products and services

Hey there, I’m Vas, a remote Product Designer specialised in User Experience Design and Strategy and with front-end dev capabilities. I focus on creating simple but engaging designs that delight your users and hit your business goals.

I have availability for new projects, get in touch below.

Recent work

Creating a design system from scratch

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Components of the design system

The Components

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atoms

The Atoms

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Organisms

The Organisms

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Components of the design system
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atoms
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Organisms
Project:Rosetta AI Design System
Role:Lead Product Designer
Category:Design System • Technical Design • Atomic Design • UI Design

A good component library and design system are fundamental to improve speed of execution and allow teams to iterate through ideas and hypotheses much faster compared to the classic workflow where UX and UI are separate.

Crafting innovative solutions for an e-commerce giant

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Re-design work for the mobile app

Re-design work for the mobile app

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Collection of edge cases for the Product Detail Page

Collection of edge cases for the Product Detail Page

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A re-designed and exciting careers site.

A re-designed and exciting careers site.

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Re-design work for the mobile app
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Collection of edge cases for the Product Detail Page
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A re-designed and exciting careers site.
Project:Selfridges & Co.
Role:Product Designer
Category:MOBILE APP DESIGN • WEB DESIGN • USER EXPERIENCE DESIGN

I have worked as part of the Selfridges UX team and have taken part in exciting projects such as the re-design of their website and mobile apps, the re-design of their careers site and a number of innovative and experimental solutions for their digital assets that resulted in significant improvements in their metrics.

Designing a fully customisable marketing website

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UI Shot of the Rosetta website

Desktop view of the website

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Mobile view of the website

Mobile view of the website

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UI Shot of the Rosetta website
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Mobile view of the website
Project:Rosetta AI
Role:Lead Product Designer
Category:Web Design • Content Model Development • Prismic CMS • Component-based Design

I designed a component-based website for Rosetta AI and modelled the content in Prismic to allow for a great deal of customisation thanks to Prismic's slices technology, resulting in countless hours saved on design and engineering resources, by allowing the marketing team to quickly make changes, add new pages and content whilst still keeping the site visually and functionally consistent.

The Process

The Double Diamond Design Thinking Process

This is my revised and custom process that takes the original Design Thinking and the Double Diamond design process as a base, plus additions that I have added from my years of experience.

Process Graphic

Capabilities

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Design

  • Marketing Website Design
  • Ecommerce Store Design
  • Web App Product Design
  • Design Systems
  • Mobile App Product Design
  • Micro Interactions and Animations
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Strategy

  • User Experience
  • Information Architecture
  • Design Operations
  • Roadmaps & Planning
  • Analytics & Research
  • Remote Work
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Development

  • JAMStack Development (Next, React, Prismic CMS)
  • HTML & CSS Development
  • No Code Development (Webflow, Framer, Wix)
  • Design Systems Development

Experiments

Space Bank UI

Space Bank UI

FInd Food UI

Food Social App UI Shot

Ecommerce UI

Ecommerce Store UI Shot

Athletic App

Athletic App UI Shot

Dashboard UI Shot

Shaper Dashboard UI Shot

Landing Page UI Shot

Landing Page UI Shot

Get in touch