Hey I'm Vas. I design digital products for fast-growing startups and enterprise giants

I'm a Product UX/UI Designer who helps teams ship clear, usable products that drive real results.

Sage

2024-2025

Scaling a design system for enterprise consistency

Between 2024 and 2025, I contributed to Sage’s Design System team, focusing on refactoring their Figma libraries and creating accessible, scalable components. My role was to take on complex, detail-heavy tasks — from implementing tokens with Tokens Studio to designing WCAG-compliant patterns — ensuring the system was robust, performant, and easy for other designers to adopt. Case study is not publicly available due to sensitive data, reach out to get a full walkthrough.

Sage

2024-2025

Scaling a design system for enterprise consistency

Between 2024 and 2025, I contributed to Sage’s Design System team, focusing on refactoring their Figma libraries and creating accessible, scalable components. My role was to take on complex, detail-heavy tasks — from implementing tokens with Tokens Studio to designing WCAG-compliant patterns — ensuring the system was robust, performant, and easy for other designers to adopt. Case study is not publicly available due to sensitive data, reach out to get a full walkthrough.

Sage

2024-2025

Scaling a design system for enterprise consistency

Between 2024 and 2025, I contributed to Sage’s Design System team, focusing on refactoring their Figma libraries and creating accessible, scalable components. My role was to take on complex, detail-heavy tasks — from implementing tokens with Tokens Studio to designing WCAG-compliant patterns — ensuring the system was robust, performant, and easy for other designers to adopt. Case study is not publicly available due to sensitive data, reach out to get a full walkthrough.

Rosetta.ai

2021-2024

Building a digital ecosystem for Rosetta AI

Between 2021 and 2024, I worked with Rosetta AI, an e-commerce startup focused on personalization and AI-driven recommendations. As their lead product designer, I shaped the foundations of their product ecosystem, from internal design systems to customer-facing apps and marketing sites.

Rosetta.ai

2021-2024

Building a digital ecosystem for Rosetta AI

Between 2021 and 2024, I worked with Rosetta AI, an e-commerce startup focused on personalization and AI-driven recommendations. As their lead product designer, I shaped the foundations of their product ecosystem, from internal design systems to customer-facing apps and marketing sites.

Rosetta.ai

2021-2024

Building a digital ecosystem for Rosetta AI

Between 2021 and 2024, I worked with Rosetta AI, an e-commerce startup focused on personalization and AI-driven recommendations. As their lead product designer, I shaped the foundations of their product ecosystem, from internal design systems to customer-facing apps and marketing sites.

Selfridges & Co.

2019-2020

Crafting innovative solutions for an e-commerce giant

Between March 2019 and July 2020, I worked with Selfridges, one of the most iconic retailers in the world. As part of their UX team, I contributed to high-impact projects that spanned mobile app redesigns, e-commerce optimizations, and even employer branding through a careers site revamp.

Selfridges & Co.

2019-2020

Crafting innovative solutions for an e-commerce giant

Between March 2019 and July 2020, I worked with Selfridges, one of the most iconic retailers in the world. As part of their UX team, I contributed to high-impact projects that spanned mobile app redesigns, e-commerce optimizations, and even employer branding through a careers site revamp.

Selfridges & Co.

2019-2020

Crafting innovative solutions for an e-commerce giant

Between March 2019 and July 2020, I worked with Selfridges, one of the most iconic retailers in the world. As part of their UX team, I contributed to high-impact projects that spanned mobile app redesigns, e-commerce optimizations, and even employer branding through a careers site revamp.

"If you’re looking for a contractor who can seamlessly integrate into an existing design team, look no further than Vas.
He’s efficient, collaborative, and gets the job done with excellence.
Over the past year at Sage, I was consistently impressed by his ability to quickly adapt, communicate his ideas effectively to stakeholders, and deliver complex design patterns.
The sheer volume and quality of his work were remarkable, and the Sage Design System wouldn’t be as mature or robust as it is today without his contributions."

Luke Emmerson-Finch, Design System Team Lead at Sage

Vas Frolik

©

2025

All rights reserved

Vas Frolik

©

2025

All rights reserved

Vas Frolik

©

2025

All rights reserved