Designing digital experiences that transform and evolve your products and services
Hey there, I’m Vas, a remote Product Designer specialised in User Experience Design and Strategy and with front-end dev capabilities. I focus on creating simple but engaging designs that delight your users and hit your business goals.
I have availability for new projects, get in touch below.
Recent work
Creating a design system from scratch
The Components
The Atoms
The Organisms
A good component library and design system are fundamental to improve speed of execution and allow teams to iterate through ideas and hypotheses much faster compared to the classic workflow where UX and UI are separate.
Crafting innovative solutions for an e-commerce giant
Re-design work for the mobile app
Collection of edge cases for the Product Detail Page
A re-designed and exciting careers site.
I have worked as part of the Selfridges UX team and have taken part in exciting projects such as the re-design of their website and mobile apps, the re-design of their careers site and a number of innovative and experimental solutions for their digital assets that resulted in significant improvements in their metrics.
Designing a fully customisable marketing website
Desktop view of the website
Mobile view of the website
I designed a component-based website for Rosetta AI and modelled the content in Prismic to allow for a great deal of customisation thanks to Prismic's slices technology, resulting in countless hours saved on design and engineering resources, by allowing the marketing team to quickly make changes, add new pages and content whilst still keeping the site visually and functionally consistent.
The Process
The Double Diamond Design Thinking Process
This is my revised and custom process that takes the original Design Thinking and the Double Diamond design process as a base, plus additions that I have added from my years of experience.
Capabilities
Design
- Marketing Website Design
- Ecommerce Store Design
- Web App Product Design
- Design Systems
- Mobile App Product Design
- Micro Interactions and Animations
Strategy
- User Experience
- Information Architecture
- Design Operations
- Roadmaps & Planning
- Analytics & Research
- Remote Work
Development
- JAMStack Development (Next, React, Prismic CMS)
- HTML & CSS Development
- No Code Development (Webflow, Framer, Wix)
- Design Systems Development
Experiments
Space Bank UI
Food Social App UI Shot
Ecommerce Store UI Shot
Athletic App UI Shot
Shaper Dashboard UI Shot
Landing Page UI Shot