Sweet Potato Girl

UX Product Design & Brand Identity

Sweet Potato Girl is a concept lifestyle blog and e-commerce store


In the first round of brainstorming and sketching I have created a simple website showcasing all blog articles or recipes in different rectangles that are easy to navigate and expand. A different layout has been used for the mobile version, in order to make it easier for the user to scroll up and down the various articles. The main problem solved that arose during the first user research was that many websites contain ingredients and description in the same paragraph forcing the user to scroll up and down continuously whilst cooking to check on the information. Above I have designed an example of a different layout for recipes, very similar to a dashboard, showing all important information in the same page, in this case Ingredients, Description, Nutritional Value, Rating, Prep Time and Difficulty.

Brand Identity



High Fidelity Mockups

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