Revamping a career website for an outstanding candidate experience and job discovery

The Selfridges Human Resources department was in need of a re-design of their careers site with the objectives of attracting major talent through an inspiring and informative site

Scope

• User Research & Discovery
• User Experience Design
• Usability Testing

Brief

• Create an exciting site to push the Selfridges employer brand and ethos and help attract top talent across Retail and Technology sectors
• Re-design the current version of the site with focus on Life at Selfridges, with easy access to the application platform.
• Create pages with existing elements within the AEM Content Management System

The process

Research & Discovery

The main focus of the discovery phase was to create an inspirational flow and content for highly skilled users to join the company and create a site that can compete, at a talent acquisition level, with up and coming industry giants such as Farfetch, Canada Goose, and also established businesses such as Harvey Nichols.

After a short research conducted together with the HR team and prospective and existing employees the following pains and objectives came to light:

Following the initial user interviews and a quick competitive analysis we moved on to the ideation stage:

The Journey

The site’s customer journey has been segmented in 3 separate sections:

The focus of the re-design iteration was all around the part 1 of the journey; the discovery.  The technical flow of the candidate application was handled by a third party software and couldn’t be modified.

The focus, then, was to help users complete objectives 3 and 4 and solve pain points 1 and 2.

Proposed Solutions

I proposed several solutions to directly target the key objectives laid out earlier:

Personas

In order to be able to create detailed user flows I dug deeper into the potential candidates profiles and created 3 distinct personas, differentiated by their intention when reaching the site

User Flows

I have then created user flows for each part of the journey, below is the homepage flow

Information Architecture

And created the information architecture of the new site

Wireframes

I have drafted wireframes based on the flows and information architecture ideated earlier.

As this project was using already existent AEM components, creating high fidelity mockups was out of scope.

Prototype & Usability Testing

The wireframes have then been packaged in a prototype with mid-fidelity mockups in InVision Studio and tested with selected Selfridges employees.

The test turned out positive with minor changes that resulted in a more simplified navigation and structure, especially around the content and department pages.

The result:

Selfridges Careers now has a sleek and modern site, with outstanding multimedia content created by their creative team. The site is inspiring, easy to navigate, informative and with easy access to job descriptions, a big step up from the previous site

The website has recently been nominated for a careers site award.

See site