Recent work

A good component library and design system are fundamental to improve speed of execution and allow teams to iterate through ideas and hypotheses much faster compared to the classic workflow where UX and UI are separate.

Selfridges is a world-renowned, award winning department and online store with 4 stores in the UK and a worldwide online presence.

Rare Dementia Support (RDS) is a world-leading, UK-based service provided by the UCL Dementia Research Centre (DRC) and partners and funded by The National Brain Appeal.

I have worked as part of the Selfridges UX team and have taken part in exciting projects such as the re-design of their website and mobile apps, the re-design of their careers site and a number of innovative and experimental solutions for their digital assets that resulted in significant improvements in their metrics.

Ocean Yoga Kenting is a boutique yoga studio in southern Taiwan. I implemented their brand identity to a recognisable and minimal brand reminiscent of the tropical vibes of the place and designed and built their website within the Wix Editor allowing the studio to manage their business, their marketing and their customers seamlessly thanks to the extensive Wix features and allow them to make changes on the go within the no-code editor.

I designed a component-based website for Rosetta AI and modelled the content in Prismic to allow for a great deal of customisation thanks to Prismic's slices technology, resulting in countless hours saved on design and engineering resources, by allowing the marketing team to quickly make changes, add new pages and content whilst still keeping the site visually and functionally consistent.